A family-run company on the east coast of Iceland. The company processes products from local eider down. The idea behind the company came up when visiting the local eider down farmers.

The collaboration between the farmers and the company has been successful and both partners see it as a positive cooperation. The local community´s reaction is also positive. New jobs have been created and more economic value will remain in the region, as well as knowledge and skills.

Eider down is the most expensive export product of Icelandic agriculture. Making products out of the down increases the value creation, compared to exporting it as a raw material. Animal welfare and sustainability are highly prioritised. The tradition of process down is believed to have followed Icelanders since the settlement.