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Goals GoalsClick to read
Brief Introduction to DigComp 2.1 DigComp 2.1: What exploitation opportunities?Click to read
The following content focuses on Interacting through digital technologies, a training area and competences emerged as particularly critical from the skills-gap and need assessment analysis conducted by partners throughout the first implementation cycle of NICHE. The World Wide Web is flooded with material on how to be more proficient with digital technologies from an in-remote communication and collaboration perspective. But in the context of this training module, our primary source of reference will be represented by the latest version of the Digital Competence Framework for Citizens published by the EU Commission’s Joint Research Centre in 2016. More specifically, we will look into the competence area no.2 Communication and Collaboration, to which Interacting through digital technologies formally belongs to. The official EU framework for training and education on digital skillsClick to read
The first DigComp framework came out in 2013. The latest version is the DigComp 2.1 but it will be soon replaced by the DigComp 2.2 (available later in 2022). The DigComp 2.1 includes 21 digital competences distributed among 5 competence (“training”) areas. For each specific competence, an 8-layer proficiency model is available that final users/teachers can rely on to track, monitor and progresses in acquiring more robust proficiency with the given competences. The extended bibliography of DigComp Click to read
As of today, between the official publication of the DigComp 2.1 and the release of the 2.2’s version, the European Commission extended DigComp’s bibliography with three additional resources:
Collaboration and Communication Pillar Focusing on DigComp’s training area no.2Click to read
In Unit 1, we presented readers to the background and general outline of the DigComp framework so as to better introduce them to the content that will come next. The Communication and collaboration pillar is further broken down into the following competences:
Source: DigComp 2.1, page 11
Focusing on DigComp’s competence 2.1Click to read
As we can see, all six competences listed under the second competence area are closely interrelated each others: • Sharing, engaging and collaborating would not be possible without first interacting through digital technologies
• Netiquette helps you to manage (and establish) your digital identity
• Etc.
In other words, among these competences there is not a “strict” hierarchal order but rather a mutual-contamination effect, in which strengthening your proficiency with one of them, strengthens your expertise with all the others. Talking about proficiency, the DigComp 2.1 came with a very clear progression model that helps users in acquiring greater awareness on their expertise and know how. Interacting through digital technologiesClick to read
Good practices for interacting through digital technologies Resources and additional recommendations to interact through digital technologies Click to read
First and foremost, it is essential to understand and be perfectly aware of who your organisation is interacting with and why… A data driven interaction implies the competence of decoding digital data and information so as to be better equipped to navigate the digital ecosystem and orientate the strategic long-term vision of the organisation accordingly. The most critical business functions are now fully data-driven: finance, sales and advertising rely on web-based exchanges of communication, inputs and insights, plus numerous other parameters to assess, monitor and evaluate the performance of the organisation and how its value-equation its perceived among (potential) customers. For instance, in branding:
The roadmap of online-based interactions with the external publicClick to read
About targets… …we do refer to the general cohort of social and economic actors identified as Group of Interest (aka Stakeholders) that: • might be impacted by the business activities
• might have an impact and/or an interest on business activities
…a monitoring tool
 Keep track and record the progresses you make in communication and engagement per each of the identified stakeholder category: what is their current (C) level of involvement compered to the desired (D) status?
About the audience…
About the audience…and consistent means
Interacting and communicating through digital technologiesClick to read
Internal communication
External communication
Social Media, Internet, Mass Media
Events, conferences and seminars. Specialized media (print)
Training, Direct mailing and targeted communication (newsletter)
Reports
Emails + meetings + telcom.
What poor interaction leads to…Click to read
Setting the stage of online interaction: final remarks of netiquetteClick to read
1. Writing and receiving e-mail has become one of the most recurrent activities of our daily lives. Don’t forget to follow some specific business (n)etiquette rules that allows you being effective and clear.
2. Define a clear Subject: make sure the subject line is simple, specific, but catchy.
3. Start Your Email with Greetings.
4. Be Clear and Precise: save other’s time! We spend 13 hours a week or 28 % of the workweek managing emails (McKinsey).
5. Informal vs. Formal: choose your communication style on the basis of your recipient.
6. Use (if necessary) attachments, be clear in explaining what they contain and the file format.
7. Do not avoid communicating bad news: try to propose solutions after a clear explication of the issue.
8. Write a Closing to Your Email: choose the most suitable phrase before typing your name.
9. Before sending read over your E-mail: most of the common mistakes or typos can be avoided by a careful re-reading with an eye to details.
A bad email...
…VS a good email
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