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Sustainable ICH models


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Circular Economy Strategies for Intangible Cultural Heritage (ICH)

What Is Circular Economy?Click to read  

Circular Economy contrasts with the linear economy, in which products are made for short-term use and then thrown away. The linear model depends on the ongoing extraction of raw materials and results in large volumes of waste and pollution.

Circular Economy is based on three principles: 

  1. Eliminate waste and pollution
  2. Circulate products and materials (at their highest value)
  3. Regenerate nature
Circularity is not newClick to read  

Circular economy ideas help us look at cultural practices through the lens of resource use, value creation, and long‑term continuity.

But within ICH, these principles are deeply familiar. Circularity has always been embedded in traditions through ongoing care, repair, sharing, and the passing of knowledge from one generation to the next.

“The Circular Economy is NOT just about new businesses, new infrastructure, or new capital equipment. The Circular Economy IS all about new thinking, utilising existing assets and collaboration.”
Steve Morriss (close-the-loop innovator) https://www.closetheloop.co.nz/our_team/steve-morriss/

Circular Economy Principles Applied to ICHClick to read  

By offering a shared language, the circular economy helps make the sustainability strengths of ICH visible and actionable.

It invites practitioners to reflect on where traditions already embody care, reuse, and longevity — and where certain habits may need to evolve.

Rather than following a “take–make–dispose” model, this approach encourages cultural practices where materials circulate, waste is reduced, and natural systems are allowed to regenerate.

Share
Repair
Reuse
Remanufacture
Regenerate
Rethink

 

Types of circular buisness modelsClick to read  

Circular economy helps practitioners assess, adapt, and improve ICH practices in a changing context. There is no single blueprint for a circular business model but the Ellen Macarthur Foundation lists these three strategies:

1. Access Instead of Ownership
People pay to use a product rather than buy it.
Includes rentals, pay‑per‑use services, and shared platforms that maximise product use while reducing material demand.

2. Extending Product Life
Keeping products in use for as long as possible through repair, reuse, resale, refurbishment, and remanufacturing.
This reduces waste and preserves value already created.

3. Turning Outputs Into Inputs
Transforming waste or by‑products into new resources, and using renewable, biodegradable materials that safely return to nature.
Supports regeneration instead of extraction.

https://www.ellenmacarthurfoundation.org/articles/circular-business-models-rethinking-how-value-is-created

Life Cycle Thinking: A Core Planning Approach for ICHClick to read  

Life Cycle Thinking is an approach that helps practitioners understand and manage the full range of impacts created by cultural activities over time.
Rather than focusing only on the moment of performance, production, or transmission, it considers what happens before, during, and after an ICH activity — including the use of materials, energy, skills, and knowledge. 

Most sustainability impacts are shaped at the planning stage, not during delivery.

“Life cycle thinking helps us understand that every choice has consequences beyond its immediate use.”UNEP, Life Cycle Initiative.

A way to work with Life Cycle Thinking Click to read  

1. Map the activity
What happens before, during, and after?
Who is involved at each stage?
4. Improve the next cycle
Reuse or share materials and tools
Plan maintenance and repair
Adjust sourcing or formats to reduce impact
2. Identify key resources
Materials, tools, energy, transport
Knowledge and skills used or transmitted
5. Document decisions
Record what worked and what needs improvement. Use this learning for the next planning cycle
3. Spot critical points
Where are resources used intensively?
Where is waste, loss, or inefficiency likely?
 
Life Cycle Thinking is continuous 
— each cycle strengthens sustainability and safeguarding.

 

Reflecting on Key Concepts in Unit 1Click to read  

Take a moment to reflect on how the concepts introduced in this unit relate to your own practice.

  1. Which aspects of circular economy are already present in the ICH practices you work with?
  2. How can Life Cycle Thinking help you identify impacts that are not immediately visible during events or activities?

Reflection is not about judging practices as “good” or “bad”, but about learning, adapting, and strengthening safeguarding in a changing context.

Social Entrepreneurship in Intangible Cultural Heritage (ICH)

Social EntrepreneurshipClick to read  

Social entrepreneurship harnesses economic activity as a tool for positive change. Instead of prioritising profit, it focuses on social value, reinvestment in communities, and long‑term impact, addressing cultural, social, and environmental needs while ensuring financial sustainability.

For Intangible Cultural Heritage (ICH), social entrepreneurship can be a powerful safeguarding mechanism. It strengthens livelihoods for practitioners, supports community‑based decision-making, and encourages innovation that respects cultural meaning.
Its purpose is not to turn heritage into a commodity, but to create supportive conditions so that practices can continue, adapt, and remain community‑owned.

Social Enterprise Models Relevant to ICHClick to read  

Social Entrepreneurship in practice can take multiple forms. For ICH, models should align cultural continuity with social impact and community benefit.

Key Features Across Models

  • Mission-driven (culture first)
  • Reinvestment of surplus into community/heritage goals 
  • Inclusive governance and participation
  • Respect for cultural consent and integrity.
Practical Tool: Social Enterprise Planning FrameworkClick to read  

A practical 4-step framework to help ICH professionals design, assess, or revise social entrepreneurship initiatives:

1) Clarify the Mission 2) Map Value Creation 3) Choose a Sustainable Model 4) Define Indicators for Learning
  • What social and cultural challenges are we addressing?
  • What cultural values must be protected?

Identifyhow the initiative will create:

  • Cultural value (safeguarding, transmission)
  • Social value (inclusion, participation)
  • Environmental value (low impact practices)
  • Economic value (livelihoods, resilience)

Select an organisational form that fits mission:

  • Cooperative
  • Community enterprise
  • Hybrid nonprofit–enterprise
  • Digital / platform

Use small, repeatable metrics to monitor progress:

  • Number of local practitioners trained
  • % of revenue reinvested in community activities
  • Environmental impact actions (e.g., reduced waste)
  • Stakeholder participation levels

 

Practical Tool: The ICH Social Entrepreneurship Systems MapClick to read  

Step 1 — Map the System (Systems Thinking) Step 2 — Identify System Tensions (Problem Framing)
Start by identifying the key elements connected to the ICH practice: Look for:
  • Cultural practice / knowledge
  • Practitioners and community members
  • Economic activities (income sources, markets)
  • Environmental context (materials, ecosystems)
  • Institutions (funders, authorities, partners)
  • Users / audiences / learners
  • Pressures (market demand, funding limits, environmental constraints)
  • Conflicts (income vs. cultural meaning, visibility vs. authenticity)
  • Risks (exclusion, overuse, loss of control)
  • Reframe the challenge: Shift from symptoms (“low income”) to structural problems (“dependence on short‑term funding”).
Draw them as a simple map or list. Focus on relationships, not just actors.
How do these elements influence each other?
 
Step 3 — Explore Future Scenarios (Futures Literacy) Step 4 — Identify Leverage Points
Consider three time horizons: From the system map and scenarios, identify:
  • Short term (1–2 years): What happens if nothing changes?
  • Medium term (5 years): How might the initiative grow or stabilise?
  • Long term (10–20 years): What conditions safeguard the practice sustainably?
  • One place where a small change could have large impact
  • One rule, practice, or assumption that could be adjusted
  • One partnership that could rebalance the system
Explore at least two futures:
A risk scenario (e.g. over-commercialisation, loss of practitioners)
A preferred scenario (e.g. stable livelihoods, strong transmission)
Examples:
Changing governance structure
Diversifying income sources
Strengthening training instead of increasing output
Step 5 — Decide and Review  

Choose 1–2 strategic actions aligned with:

  • Cultural values
  • System realities
  • Long-term vision

Revisit the map regularly — systems evolve.

Social entrepreneurship in ICH is about stewarding a living system, not optimising a single activity.

 

 

Reflecting on Key Concepts in Unit 2Click to read  

1. Using the Social Enterprise Planning Framework, which part of your current or planned initiative needs the most clarification (mission, value creation, model, or impact)?

2. Looking at your system map, where do you see one tension or opportunity that you could realistically address in the next phase of your work?

Sustainable Financial Management and Funding

Sustainable Financial Management in ICHClick to read  

Sustainable financial management ensures that ICH activities can continue over time by:

  • Planning beyond single projects to support long‑term safeguarding.
  • Aligning budgets with cultural and environmental values, not only cost efficiency.
  • Ensuring transparency and shared decision‑making with communities.
  • Building financial resilience through diverse income sources and partnerships.
Funding and the Green Transition: A Strategic ViewClick to read  

Sustainable funding supports both cultural continuity and reduced environmental impact.

Effective strategies include:

  • Investing early in durable, low‑impact materials and skills that reduce long‑term costs.
  • Aligning projects with national and EU sustainability priorities, which increasingly favour green, inclusive cultural initiatives.
  • Choosing funding models that lower environmental footprint over time, not just short‑term expenses.
  • Recognising that funding decisions shape environmental and cultural outcomes well beyond a single activity.
Principles for Sustainable ICH Financial PlanningClick to read  

Life Cycle Thinking
Plan for full costs over time — acquisition, maintenance, repair, reuse, and end‑of‑life — to minimise waste and long‑term expenses.

Problem Framing
Look beyond “lack of funding” to identify structural issues such as dependency, inefficiencies, or misalignment with cultural values.

Futures Literacy
Consider short‑, medium‑, and long‑term impacts of financial choices and how they affect future practitioners, transmission, and resilience.

Collective Action
Strengthen sustainability by sharing resources, co‑applying for grants, and building partnerships that reduce financial risk.

Funding Sources for ICH and the Green TransitionClick to read  

European Programmes (direct or partnership-based)

  • Creative Europe – Supports cultural cooperation, capacity‑building, and innovation with strong emphasis on sustainability and community impact.
  • Horizon Europe (Cluster 2) – Funds research and innovation on culture, heritage, and societal transformation (usually through partnerships with research institutions).
  • LIFE Programme – Supports environmental and climate‑action projects; cultural initiatives can join through partnerships, especially for circularity, biodiversity, and resource efficiency.


National and Regional Funding

  • Cultural ministries, arts councils, and heritage agencies providing grants linked to safeguarding, innovation, community participation, or digital transition.
  • Environment and sustainability programmes supporting low‑impact materials, energy efficiency, and circular practices in cultural work.
  • Regional development funds backing local cultural economies, skills development, and green transition strategies.


Local and Community-Based Funding

  • Municipal cultural or climate action grants supporting local initiatives with social and environmental benefits.
  • Community foundations and local development funds focused on inclusion, participation, and local resilience.
  • Cooperatives, ethical enterprises, and membership schemes that reinvest revenue into heritage safeguarding and sustainable practices.


Private and Philanthropic Opportunities

  • Foundations and cultural philanthropies supporting sustainability, community development, and traditional knowledge.
  • CSR partnerships with companies committed to circular economy and social value creation (materials sponsorship, skill-sharing, energy reduction initiatives).
Reflecting on Key Concepts in Unit 3Click to read  

1. Which part of your current budget would benefit most from a life‑cycle approach?
(For example: materials that could be reused, tools that need maintenance, or resources that could be shared.)

2. What is one concrete action you can take to strengthen long‑term financial resilience?
(Examples: diversify income, form a partnership, plan beyond one project cycle.).

Summing up

Summing upClick to read  

Intangible Cultural Heritage is a valuable resource for sustainability 
offering knowledge, practices, and values that support circularity, social cohesion, and long-term thinking.

Circular Economy and Life Cycle Thinking  
help ICH professionals reduce environmental impact while strengthening continuity and care in cultural practices.
Social entrepreneurship 
can support safeguarding, when economic activities are clearly guided by cultural values, community consent, and social purpose.
Sustainable financial management 
is essential for the green transition, requiring diversified funding, long-term planning, and strategic partnerships.
Sustainability in ICH 
is a collective and future-oriented process, built through collaboration, adaptability, and continuous learning.
 

Test Yourself!



Description:

  • Apply Circular Economy and Life Cycle Thinking to analyse and improve the sustainability of ICH practices and activities.
  • Design or assess social entrepreneurship initiatives that support ICH safeguarding while respecting cultural values and community ownership.
  • Identify and navigate appropriate funding pathways (European, national, and local) for sustainability-oriented ICH initiatives.
  • Plan ICH activities with a long-term perspective, integrating environmental responsibility, financial resilience, and cultural continuity.
  • Collaborate with communities and partners to develop inclusive, adaptive, and future-oriented approaches to safeguarding ICH.

 

GREENCOMP competences:

 

Promoting Nature

Knowledge: Understands the need to reduce dependence on natural resources

Skills: Identifies actions that minimise resource use

Attitudes: Values harmony between people, culture, and nature

Systems Thinking

Knowledge: Understands Life Cycle Thinking and its relevance

Skills: Analyses short- and long-term impacts of actions

Attitudes: Considers effects on others and the planet

Problem Framing

Knowledge: Recognises that sustainability challenges evolve

Skills: Applies flexible, systemic approaches

Attitudes: Avoids oversimplifying complex issues

Adaptability

Knowledge: Understands that no single solution fits all contexts

Skills: Adapts approaches to changing conditions

Attitudes: Willing to change unsustainable practices

Futures Literacy

Knowledge: Understands short-, medium-, and long-term perspectives

Skills: Identifies actions leading to preferred futures

Attitudes: Thinks long-term when planning and evaluating actions

Collective Action

Knowledge: Understands inclusive collaboration

Skills: Works collectively in sustainability processes

Attitudes: Engages others to challenge the status quo

Keywords

Intangible Cultural Heritage (ICH), Sustainability, Circular Economy, Life Cycle Thinking, Social Entrepreneurship. Community Participation, G

Objectives/goals:

  1. Apply sustainability principles to ICH practices in daily professional work
  2. Use Circular Economy and Life Cycle Thinking to reduce environmental impact
  3. Understand how social entrepreneurship can support ICH safeguarding
  4. Identify sustainable funding and financial management approaches for ICH  and collaborate with communities and partners to design resilient, future-oriented ICH initiatives

Bibliography

Intangible Cultural Heritage & Sustainability

UNESCO – Intangible Cultural Heritage: https://ich.unesco.org

UNESCO ICH YouTube Channel

 

Circular Economy & Life Cycle Thinking

Ellen MacArthur Foundation: https://ellenmacarthurfoundation.org

UNEP Life Cycle Initiative: https://www.lifecycleinitiative.org

Video: “What is the Circular Economy?” (Ellen MacArthur Foundation – YouTube)

 

Social Entrepreneurship & Social Economy

Podcast: Social Innovation Conversations (Stanford Social Innovation Review)

European Commission – Social Economy Gateway: https://social-economy-gateway.ec.europa.eu
 

Culture, Heritage & the Green Transition

Culture in the Implementation of the 2030 Agenda (UNESCO)

Documentary: The Living Heritage Series (UNESCO)
 

Funding & Practical Inspiration

Creative Europe:  https://culture.ec.europa.eu

Webpage: EU Funding & Tenders Portal
 

Follow & Explore (Social Media / Easy Inspiration)

UNESCO Intangible Cultural Heritage (Instagram / Facebook)

Ellen MacArthur Foundation (LinkedIn / YouTube)

OECD Social Innovation (LinkedIn)

Cultural cooperatives and social enterprises across Europe (LinkedIn)

 

 

 

Ellen MacArthur Foundation. (2015). Towards a Circular Economy: Economic and Business Rationale for an Accelerated Transition.

Ellen MacArthur Foundation. (n.d.). What Is the Circular Economy?

European Commission. (2020). A New Circular Economy Action Plan: For a Cleaner and More Competitive Europe.

European Commission. (2021). Creative Europe Programme Guide 2021–2027.

European Commission. (2021). Social Economy Action Plan.

European Commission. (n.d.). EU Funding & Tenders Portal (guidance materials).

European Commission, Joint Research Centre. (2022). GreenComp: The European Sustainability Competence Framework. Publications Office of the European Union.

ISO. (2006). ISO 14040: Environmental Management – Life Cycle Assessment – Principles and Framework.

ISO. (2006). ISO 14044: Environmental Management – Life Cycle Assessment – Requirements and Guidelines.

 

OECD. (2020). Culture and Local Development: Maximising the Impact. OECD Publishing.

OECD. (2021). Culture and Creative Sectors in the Green Transition. OECD Publishing.

OECD. (2022). Social Economy and Innovation. OECD Publishing.

 

UNEP. (2020). Life Cycle Thinking: What It Is and How to Use It. UNEP Life Cycle Initiative.

 

UNESCO. (2003). Convention for the Safeguarding of the Intangible Cultural Heritage.

UNESCO. (2012). Intangible Cultural Heritage and Sustainable Development.

UNESCO. (2021). Culture in the Implementation of the 2030 Agenda for Sustainable Development.

UNESCO. (2022). Basic Texts of the 2003 Convention for the Safeguarding of the Intangible Cultural Heritage.

 

 

 

 

 


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