Established in 2009 in Bologna, IT.A.CÀ is Italy's first and only festival dedicated to responsible tourism. Its name cleverly combines the Bolognese dialect phrase "ît a cà" (meaning "are you at home?") with a nod to Ithaca, the legendary homeland of Ulysses, symbolizing the journey towards sustainable and conscious travel.

Over the years, IT.A.CÀ has evolved into a nationwide, multi-stage event that spans from May to November, encompassing over 20 locations across 11 Italian regions. The festival offers a diverse array of activities, including eco-tours, community workshops, cultural performances, and educational seminars, all designed to promote sustainable tourism practices and environmental stewardship.

A core mission of IT.A.CÀ is the preservation and promotion of Intangible Cultural Heritage (ICH). By engaging local communities in the storytelling of their traditions, customs, and histories, the festival fosters a deeper appreciation for cultural diversity and encourages the transmission of ICH to future generations.

In 2018, IT.A.CÀ received the UNWTO Award for Innovation in Non-Governmental Organizations, recognizing its excellence in promoting sustainable tourism and cultural preservation.

Through its innovative approach, IT.A.CÀ not only champions environmental sustainability but also serves as a dynamic platform for cultural exchange and community empowerment, exemplifying how tourism can be a force for positive change.

Website: https://www.festivalitaca.net/